Latifa Riley born to two Nigerian parents Omolade and Kolawole Kazeem and came from humble beginnings. At the age of 14 Latifa began her journey into Skin Care after trying some commercial products that damaged her skin severely. Latifa's great grandmother was known as the mother of herbs and in Nigeria was known for using her herbs to heal the people within her village through herbal medicine. Latifa began researching the uses of herbs and applied them to different skin ailments that she faced throughout her life. After making quite a few products for herself and receiving compliments on her skin, Latifa decided to share La' Nat-u-ral with the world.