Born to Nigerian parents who journeyed to the United States in pursuit of limitless possibility, Latifa Riley carries a legacy rooted in culture, resilience, and ancestral wisdom. From an early age, she understood the power of her heritage and the botanical brilliance behind Black beauty.
At just 14 years old, Latifa began her personal skincare journey after experiencing severe damage from commercial products that failed to honor her skin. Determined to heal, she turned inward and ancestral, researching herbal remedies and natural formulations that nourish, protect, and restore the skin from the inside out.
Guided by her African roots, Latifa drew inspiration from her grandmother, affectionately known in her village in Lagos, Nigeria as the “Mother of Herbs.” This matriarchal wisdom became the foundation of Latifa’s continued exploration into plant medicine, intentional self-care, and holistic beauty rituals.
As her skin transformed, so did her purpose. What began as personal healing soon became communal, friends, family, and strangers alike noticed the radiance of her skin and sought the same results. From this calling, La’ Natural Skin Carewas born.
Today, La’ Natural is more than skincare, it is a return to nature, tradition, and self-love. Crafted with intention and rooted in herbal healing, Latifa’s products are designed for men, women, and children, promoting clear, healthy skin and revealing your most luminous, natural glow.
This is skincare as ceremony. Beauty as inheritance. Healing as a lifestyle..