Latifa Riley was born to Nigerian parents who came to the United States to explore limitless possibilities. Latifa, a successful business owner, has always understood the treasures of her native background and the botanical nature of Black Beauty. At the tender age of 14, she began her journey into Skin Care. After trying various commercial products that damaged her skin completely, she began to research the healing nature of herbal products and how to incorporate them into daily skin and beauty routines. With Latifa’s African heritage, she drew strength and knowledge from her grandmother, who was known as the “Mother of Herbs” in her village in Lagos, Nigeria. Latifa began her quest to continue her research on the many benefits of herbal products and created her skin care product. After many compliments on the beauty of her skin, Latifa decided to package her products and birthed La-Natural Skin Care Line. Today, her products are used by both men, women, and children to help promote clear and beautiful skin revealing your most luminous and natural glow.